Why LOAD exists, what it does and how it fits your training. A walk-through for early athletes and partners.
In 2026 I trained for the European Championships in Almere as a GB age-grouper, without a coach. I had my Garmin, TrainingPeaks, and a long-running AI conversation that I fed with my sessions, my niggles and my work weeks.
It gave me what I wanted from a coach: personal, always there, and willing to reason things through with me. But I was holding it together by hand, re-explaining myself and copying data across.
A GB teammate had built the same workaround on his own.
Two athletes, same fix, no product. LOAD is that coach, built properly.
Nick Buckley-Mills, founder
Every training app sells you a plan: generated, adaptive, personalised, but still a plan you follow. When life gets in the way, you're on your own again.
Someone who looks at your week and tells you what they think, including "don't".
The knee, the job, the kids, how you respond to threshold blocks. Context no device records.
They remember last winter, and what happened the last time you stacked three hard days.
Not another plan. It reads your training, knows your context, and reasons with you, from today's session to race day and everything in between.
One coach for everything, from a single session to a whole season. Always on, so you ask when it matters.
"My legs are heavy. Do I still do the intervals?"
"I'm travelling Wednesday to Friday. What do I move?"
"What should my carb-load look like for Saturday's 70.3?"
"Do I race in May, or build for August?"
Set up a plan for your race, like "Almere 2027". Everything for that goal lives there.
Upload your training files so the coach works from what you actually did.
Start a conversation, or keep named threads like Nutrition. Browser or phone.
In beta, training comes in by file upload. Direct Garmin, TrainingPeaks, Wahoo and Strava connections come next.
Triathletes first, then runners and cyclists. Recognise yourself?
You want the reasoning, not a black box.
You dropped them on cost. It's the relationship you lost.
Work, travel and family move things. Training should move too.
A qualifying time or a championship. You want more depth.
They worked, until they didn't. They were never about you.
Not built for complete beginners, or for athletes happy with their coach. Keep them.
Nothing to migrate and nothing to relearn. Keep logging sessions the way you do now. LOAD sits on top and does the thinking.
Tool layer: data. Your data stays where it lives today.
Beta access: [terms to confirm]
Every recommendation comes with the reasoning, so you can push back.
A coach that always says yes isn't coaching.
Injury and health questions get pointed to a professional.
LOAD draws on established coaching principles. It isn't built against coaches.
Small groups, triathlon first, so every athlete gets looked after properly.
Coaches, clubs and athletes who want to help shape LOAD as partners: let's talk. [contact email]
The coaching conversation that's always with you.
AI coaching for triathletes, runners and cyclists.